New Big Ten logo… do you like it?

…not sure if I do or not.  Here’s an example:

Here’s a link to the official announcement and a gallery of the new Big Ten logos.

Compare it  to an example of the old one (it’s actually still up on the Big Ten web pages):

The older one had gradient effects and sort of a “raised” feel to it.  The new one?  Kinda flat.  I know, it’s just a logo.  But we’ll have to see it for the foreseeable future (probably until the Big Ten decides to expand again).

Thoughts?

Update: Looks like I’m not the only one who doesn’t care so much for it.  “Unsightly”, says Time.